New Kind of e-Business Essay Example | Topics and Well Written Essays - 2000 words

New Kind of e-Business - Essay Example2 nature and Purpose of Business The nature of this stemma will be to go beyond dog training. galore(postnominal) sight stomach dog trainers or have experience them and they teach everything from traditional training to Cesar Mellan techniques. However, at that place atomic number 18 no DVDs that go beyond this typical training to doing seminal calisthenics with the dogs. The purpose of the business would be to keep dogs fit without having to walk them everyday or run them everyday. Just as gentlemans gentleman become bored with routine, the DVDs would insure that dogs not only were motiond, entirely they would be exercised in a creative way. The individual embrace owner could do these simple calisthenics with their jobs or they could hire a certifi sufficient trainer in this method to come to their home and give the dog a workout. Many people hire dog trainers and they expect their dogs behavior to improve through training. Often th is helps, but there are dogs with so much energy that they need to have more than one way to expend this energy. gibe to Liz Palika, author, there are many benefits of training your dog. Some of these benefits include a better behaved dog, bonding amongst human and dog, it can be fun for both the human and the dog (especi on the wholey if the dog learns how to do tricks). Although Palika duologue about traditional dog training, these same benefits can be used to help people conceive how to do doggie calisthenics. 2.1 Why Doggie Calisthenics The word calisthenics agency to do nonaged exercises that are geared to develop muscle tone and overall physical advantageously-being. When this definition is applied to dogs, it means creating interesting small exercises that will help to increase the dogs overall health. Obviously many people use running and walking their pets as the way to keep them healthy, but dogs need another(prenominal) types of exercise to insure they are keeping muscle tone and not turning into those pudgy animals that stimulate to have health problems. Doggie callisthenic DVDs would be perfect for high energy dogs and small toy breeds that have lots of energy. Some examples of these exercises are playing fetch, cycling with your dog (although the dog must be well trained as well), gym workouts (with treadmill or obstacle courses in a gym), or footmark climbing. All of these are examples of calisthenics that are cushy to do and that can be done with anyone. Of course, all pet owners should have their dog checked at the vet before starting any exercise program. Doggie calisthenics would not be done to take the place of walking or running, but they would be used in addition to these other methods of training. They would be used as a sore up exercise or they could be used when the individual pet owner was not suitable to target their dog outside for a walk or a run. The DVDs would promote a 10-15 polished workout which could be done al ong with the pet owners workout. The DVDs would show step-by-step how to get the dog interested in the exercise, how to monitor their heart and pulse and it would provide safety tips to show how easy it is to keep a dog healthy and make sure they are fit. There would also be a list of dog breeds that came with the package that would tell which dogs were more prone to need more exercise. 3 Competitive Advantage There are several competitive advantages that this business would have as an e-business. The pet owner would be able to either purchase DVDs or the various programs or they would be able to