[pic] (1.1) HISTORY OF COMPANY A long time ago, in 1928 AD when the British ruled over India, a elflike factory was set up in the suburbs of Mumbai city at Villai, to assembly sweets and toffees. This company was known as Villai Parle. Villai parle was established by Mr. Naratam Chauhan and his father. During this time, the mart was dominated by famous, international deformitys that were imported freely. disdain the betting odds and unequal competition, the company c in alled as Parle Products, survived and succeeded, by adhering to high type and improving from time to time. A ex afterward, in 1938, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Having already established a reputation for quality, the Parle brands fix grew in strength with the diversification. Parle Glucose and Parle Monaco were the first brand of biscuits to be introduced, which later went on to become leading report for great gustatory sensation and quality. In the year 2001, at that place was a dangerous quake in Gujarat, whose main occlusion of center was Kachchh Bhuj. Due to a great destruction and its loss, governing had made the five geezerhood tax-free policy so that this area could develop again. By this policy, many big industries ware started their units in this area, in which ane was Parle. It is situated at closure Ler behind Shekhpir, Kukma in Bhuj.

In this plant the biscuit of Parle G and Monaco are being produced. The labor of Bhuj unit satisfies the wants of whole Gujarat. (1.2) PARLES STRUGGLE ;- Biscuits were very oft a lu xury intellectual nourishment in India, whe! n Parle began production in 1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands. However, during the back up World War, all domestic biscuit production was deviate to assist the Indian soldiers in India and the Far East. Apart from this, the famine of wheat in those days, made Parle decide to concentrate on the more frequent brands, so that people could...If you want to render a honorable essay, order it on our website:
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