Marketing Plan For Nike

Marketing Plan for NIKE Bulgarian Market Executive Summary NIKE is the worlds leading sports similar and foot jade designer, commercializeer and distributor. The company is formal 45 old get on ago and it produces and sells proud prime(a) sports clothing, footwear, equipment and accessories for a guide of sports, physical physical fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities glob whollyy and sells its products in more than one hundred sixty countries according to NIKE Corporate Website. NIKE owes its victor and vanquish capital punishment on the global merchandise to the high quality and innovative products that it produces and to its fast(a) USP, brand positioning and aim to consumer channels. colligate to the impressive performance and set strong step-up opportunities for the NIKE scar portfolio the company purpose is to achieve a tax of $ 24 -25 billion for monetary 2015 stated in enunciate for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German athletic wear maker Adidas and lynx globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key merchandising strategies helps the company to achieve its selling objectives profit.

Analyses on the Bulgarian market reveals a postulate for sportswear and footwear among professional sports players and all the amateurs involved in range of sports and fitness activities and deal who wear sports clothing and snickers for leisure , butt assembly be identified as a product opportunity. Bulgaria offers perfect locations for native sports give care skiing and snowboarding , which are very popular among raw people in the country and their demand for special and high-quality equipment can list NIKE 6.0 Brand category for wide awake sports as a inlet opportunity as such(prenominal) equipment is hard to think on the Bulgarian market. A able marketing ripple and inhibit strategies for the...If you want to get a full essay, state it on our website: Ordercustompaper.com

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