A Retailer's Disrespect for Teens

Retailers do not celebrate adolescents, but reel them into purchase their products with appealing advertising, using celebrities to distribute the product, and even resort to create mentally the teenagers feel bad to the highest degree themselves to bargain the product. Even during this cross crisis, retailers with in or unruffled clothing ar exculpate thriving much than stores with immense deals because teens be still free to spend their money freely and are convinced by advertisements to buy more(prenominal) costly clothing because its cool. (http://retailindustry.about.com/od/retailbestpractices/a/retailindustry_article1.htm) Advertisements are what trip up the teens attention and reels them into buying a certain product. Because of this, companies are spending millions of dollars to perfect their approaches to advertising. Brands like Dooney and Bourke and Covergirl Cosmetics childs play celebrities as their spokes models to appeal and bear on to teens. Others are featuring celebrities own designs. Wal-Mart now has a line of cheerfulness dresses designed by unprejudiced singer Taylor Swift for their leakage 2009 collections. The companies know which celebrities teens like and admire, so they intentionally hire them to be the face of their product. (http://www.mpdailyfix.com/2008/04/capturing_teens.

html) Another proficiency retailers use to attract teens to their gild involves using inappropriate newspapers to give their product. More and more teen stores are resorting to using compute upon as a theme in advertisements for the product. Brands such as Abercrombie and Fitch, Calvin Klein, and Dolce and Gabbana are notorious for their racy ads that focus more on sex than the true product being sold. This technique, however, gives these companies an result because teens are attracted to such things. bit parents may find it inappropriate, teens are more than willing to buy a product that is displayed with a sexual theme. (http://youthdevelopment.suite101.com/article.cfm/advertising_to_teens) The top teen retailers are great at their jobs...If you want to get a full essay, order it on our website: Ordercustompaper.com

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