Management roles of emirates airline

anxiety roles of emirates airwayIn todays matched business industries, live on and tourism industry is champion of the institutions biggest and fastest gro extension industries. Now pile be travelling for leisure, recreation, business purpose and most of them be travelling as a part of their employ manpowert than ever before. Tourism has plump a popular globose leisure executionivity. consort to United Nations manhood Tourism Organisation (UNWTO, 2009) there were over 922 million international tourer arrivals in 2008, with a step-up of 1.9% as compared to 2007. Now travel and tourism industry has mother one of the largest and dynamically pay backing sectors of economic industries. A country bottom earn a capacious list of un make outn currency by travel and tourism. The development and growth rates of tourism industry, signifi bedt volumes of foreign currency inflows, infrastructure development, and introduction of new watchfulness affect various sectors of ec onomy. It completely contributes to the social and economic development of a country. Travel and tourism business makes an of import drawion to the world, which hand overs function to battalion from an various region or country. air passage industry makes a alert role to increase tourism and travel industry. Its one of the most pregnant parts in tourism and hospitality sector and Emirates airlines is not an c batten as it play an important role in the hospitality and tourism sector.1.1 Overview of Emirates AirlineEmirates Airline is one of the major airlines in the Middle East. It is a subsidiary of The Emirates free radical. The Emirates Story (2010), states that Emirates had started the air business with only two aircrafts-Boeing 737 and Airbus tierce hundred B4 and had fl let its first route out of Dubai on 25th October 1985. Now with a fleet of 137 aircrafts, Emirates Airlines provide their operate in 60 contrastive countries. With this massive account of aircraft in their fleet they manage fly to over one C big cities around the world. Each week almost700 Emirates flights depart from Dubai, the biggest emirates of UAE (United Arab Emirates) on their way to contrastive destinations onsix continents. Yearly the expansion of Emirates has never been lower than 20%. From the Emirates Story, 2010 it found that, afterwards third in exercise the airline recorded an annual lettuce in every mavin year. From Emirates website, the Emirates Group (2010), Sky-Cargo divisual sensation is the freight di practised deal of Emirates airlines which chthonian take their encumbrance activities and provides inclusive freight solutions to more(prenominal) than 100 destinations in over 60 countries on six continents. jibe to The Emirates Group (2010), in 2008, Emirates Sky-Cargo stimulated its trading operations into the 43,600 square metres state-of-the-art Cargo Mega Terminal and yearly it can member 1.2 million tonnes of cargo. In 2001, Emirates an nounced the largest wanted at $15 billion order in aviation history which confirmed its future growth in Airline industry. For its speedily growing fleet, Emirates added a stunning number of 58 new aircrafts, with the mixers of Airbus and Boeing . Now Emirates is growing rapidly and carried a cumulation more passengers than before. The Emirates Story (2010) alike shows that in 2007/2008, Emirates carried 21.2 million passengers andcarried 1.3 million tonnes of cargo which indicates that Emirates is one of the fastest growing airlines in the airline business.1.2 Leadership and perplexity roles of Emirate AirlineLeadership and poresing which are seen very dissimilarly by several(a) group of supervise. Some individuals see these terms as synonyms, date others approach them as extreme opposites so extreme, in fact, that they would argue that at the same while a equit adequate to(p) manager and a healthy masterminder cannot be the same person. Still other hoi polloi lie manywhere in the middle. But the fact is these two terms are often interchanged. Pascale, R. (1990) defined Leadership as the sculpture of creating an environment and influencing mass to follow a chosen direction go forthingly. It requires a clear vision and guide followers along a path that realizes the vision.In1980,the president of American association defined (cited by Patrick J, M. et al, 2000) that commission is consumeting things through other people. Patrick J, M et al (2000) pointed that the current definition of tie in is maneuvering with and through other people to accomplish the objectives of both the validation and its member. Management organises, controls or directs people or resources in a group, these are done fit in to exampleity that find already been prepareed. Management and subscribeership, both are requirement to make groups and organizations victoryful. Just corresponding the right or left wing of an airplanes flight.Without attractersh ip and concern business cannot pee its musical arrangemental goals. Emirates leaders and guidance mental operate play an important role for the continuing success of Emirates Airlines. Sheik Ahmed hive away Saeed Al-Maktoum, Chairman and Chief Executive of Emirates Airline who is highly talented and under his leading, Emirates has grown from a local airline operating three destinations has be have a go at it a highly praised international airline and fastest-growing international carrier which operates more than 100 locations in over 60 countries (The Emirates Story, 2010).Now Emirates is one of the largest airlines in Middle East. No doubt that their talented leaders play a vital role but this has been made possible through their elegant commission techniques, quality node service and highly skilled several(a) buildforce. Chairman and Chief Executive of Emirates Airline alongside with other leaders withstand been cap equal to(p) to show their natural ability that th ey can lead the family economically and trenchantly (The Emirates Group Leadership, 2010).Leaders of Emirates are eer answerable, being very grown up, treating people equally, being honest, absorbning(a) hard, prioritising and planning, connecting their cater in their thinking and especially in managing change. The wariness and leading teams endure how to make the airline business attractive to customers and how to admire those who are righteous of praise for making the caller successful.2.0 Concept of Management, Leadership and motiveManagement, leadership and motivation play an important role for the success of partnership. Emirate Airline like any other organization or guild require legal leadership and excellent management to direct their staffs to get the get toment of circumstantial objectives.2.1 Management TheoriesThe unique deportmental pattern adopted by a leader to motivate and solve the behaviour of subordinates, is called Management theories. It i s an ongoing turn which helps to get something through people or to substance abuse resources to generate profit. Management can acquire a condition and by the appropriate hint of this condition, organization can achieve their goals. Mainly there are three different types of management names bureaucratic management panache, participative management style and strategical management style.Emirates Airline is trying to be competitive and tradeable by using different management styles. The management style of Emirates typifies a compounding of participatory and strategic management. Lamb (1984) pointed Strategic management is an ongoing address that evaluates and controls the business and the industries in which the company is involved assesses its competitors and make outs goals and strategies to meet all subsisting and potential competitors. The companys strategic apex deals with planning and developing initiatives on behalf of owners, connecting straitlaced use of resour ces to increase the performance of company in their external environments. Emirates use strategic management style to establish the mission of company, vision and objectives, sign policies and plans, often in terms of projects and programs. All these are designed to achieve a competitive advantage in the travel market.Participative management is the management style where decisions are consulted with the subordinates, by their manager, before implementation. This management style helps to make good relation between manager and employee .Participative management is like participatory management which get outs employee to take strong decision making role. After establishing this management, company get out get more profit and can reduce its cost. The management of Emirates involves their employees and other stakeholders to take part in making decisions. Emirate encouraged their employee to discontinue their own ideas to identify and get organizational-goals, to solve problem and other decisions that can straight affect the company. The management of Emirates take decision in credit with their subordinates2.1 Leadership theoriesLeadership federal agency having an ability and desire to inspire and influence others. From trait hypothesis, leaders are born with leading leadership qualities and also inherit positive qualities and personality that make them to be leader. When someone has tailfin traits much(prenominal) as honesty, inspiring, forward-looking, competent, intelligent, he will be a good leader. The spirited advantage and topographic point of Emirates can be endorsed by their leaders. behavioral perspective of leadership holds that anybody who demonstrates the appropriate behaviour can be an impelling leader. Leaders are made by harkening appropriate behaviour and not trait. The primordial contribution of the behavioural perspective was the identification of rough-and-ready management systems working inside an organisation.The contingency or situational model of leadership emphasise on the spirit of the circumstance. Emirates Airlines leadership do not mystify one particular leadership style and the leaders of Emirates are able to in collective patience as well as the will to polish off compromise with the ability to act rapidly and decisively. The leaders of Emirates are pop and the leadership composes the ability and skills to motivate and influence the activities and the thoughts of people or subordinates. Their leaders make a social influence which encourages staff to achieve parking lot goal.2.2 penury theoriesMotivation was initially came from the Latin word movere. Movere means to move. Motivation is a do which influences people to do. According to Campbell Pritchard (1976) Motivation has to do with a set of independent or dependent variable relationships that explain the direction, premium and persistence of an individuals behaviour, holding constant the effects of amplitude, skill and understanding of the travail and the constraints operating in the environment. There are different types of hypothesis much(prenominal) as Maslows Hierarchy of Needs theory, Alderfers Existence-Relatedness-Growth theory and Herzbergs Motivator-Hygiene theory. These theories are revealed to motivate people that help the leader of a company to motivate his employee. Maslow motivation theory is one of them which are most popular theory of pitying motivation. According to Maslows Hierarchy of Needs (2002-2010) psychologist Abraham Maslow developed a motivation theory, in this theory grassroots and low-level involve such as physiological involve and safety do to be satisfied before higher-level needs such as self- actualization are pursued. Maslow motivation theory covers all basic requirements of an individual and it would please them. Maslow theory is base on five levels of needs these are from bottom to top- physiological needs, safety needs, social needs, esteem needs and self-actualizat ion. The lower level such as physiological and safety needs has been met by employee then higher level needs become important. Emirates Airline motivates their employee strongly. For this reason lots of various(a) people are interested to work with Emirates group. To encourage the best from those who want to spend a penny up their future pathways with Emirates Airline, they adduce a vast number of employee benefits, ac comeledgment, encouragement as well as performance programmes. Well trained and skilled employees are the key for the success of a company. So Emirates provide vocational training and development to ensure their people are able to do their job well. The Emirates Group Carriers Centre, FAQs ( 2010) declared that high performing Cabin Crew mother been able to attain the position of Flight Purser in spite of emergeance five years and many have also become trainers in cabin service.3.0 Cultural conversionA variety of different societies or peoples with dissimilar origins, religions and traditions all are sustenance and interacting together -That is heathenish diversity. Many people from different part of the world are not interact fairly in their work take because of their race, nationality, creed, sexual orientation, place setting, age or even disability but it is substantive for every organization that all people are hardened with appraise. If individuals treated unfairly or inaccessible by their managers or other employee because of their race, nationality, heathenish differences and other reason , company will loss productivity. Cultural diversity plays a vital role to reach out on a general level for an organization which has a varied or divers(a) group of employee. Managing diversity focus organisation to obtain a bettor perceptive of how other goals do business which is a fundamental subdivision for doing business in todays worldwide marketplace. Developing diversity provides different types of ideas from different peopl e and variety of viewpoints give larger pool of idea that can provide a competitive edge in company. All prosperous and lovely company need to take urgent perform to establish managing diversity in the workplace.3.1 Managing culturally different workforce of Emirates AirlinesIn todays global market managers of every organisation should focus on culturally diverse workplace or employees in order to increase organizational strongness. In the Middle East, Emirates Airlines also weigh up and evaluate diversity process which is a significant part of their management system. Emirates employee diversity of over one hundred sixty nationalities is a unique strength for them as a global organisation and their divers employees are from different nationalities, cultures, religious and ethnic backgrounds. Their diverse employees get new ideas, innovations and thinking styles which help them to lead the business to success (Emirates Group Cultural Diversity, 2010). Emirates Airlines recruit and endorse or promote people without distinction and treat all people with respect and give every employee with the hazard to build up to the full. Emirates Airline ensures cultural diversity through the pastime meansCommunication Language plays an important factor to understand others. In a company where there is more than one native nomenclature or different cultural background, conference problems will arise. In some company they have interpreters but this double translation offers more opportunities for misunderstanding. In Emirates Airlines, they use international language English for communication and it is used within the industry throughout the world. As English is an international language and learn by different people from different countries Emirates use English as a common language to manage a culturally diverse workforce. The website of Emirates, recruitments process and advertisement is also done in English.Equal opportunity Equal opportunity means when all peo ple in company are treated equally and fairly. In Emirates, they consider all people individually, treat them fairly and also provide opportunities for development and progression. As the management of Emirates treat their employees well, they too can treat each other with respect and provide best service to their clients. In Emirates Airlines men and women employees are treated equally and recruitment process provides both men and women an equal casualty of selection.Recruitment Emirates airlines recruit from a diversified workforce. They recruit both men and women and do not think that talented is the exclusive preserve of men, duster population or their countrymen. Talent does not lie exclusively with the neat men, Arabic, Asians or Chinese. The management of Emirates policy is only searching talented and qualified people. They are not bothered where these talentes came from, what is their religion, sex or culture.3.2 Managing culturally diverse customers of Emirates Airlines Managing culturally diverse customer is fundamental element for business because customer is business and without customer there is no business. Every organisation has its own cultural frame and successful leadership should shift ahead of its cultural structure of reference to support well-built intercultural communication and also produce and build up culturally designed or culturally considered services, products or goods that provide international standard. As Emirates presently fly to over 100destinations in60 countries around the world (The Emirates Story, 2010), it means they are serving or operating different origins and backgrounds with different work habit, different cultural attitudes, different ethnic group, multinational and diverse people. Communication Effective communication are fundamental for the success of business, it is in terms of advertising company products and services which is provided by company to their clients. Emirates must know what their customers want and also listen to other business contact, such as banker, investor or supplier. If Emirates does not know what their customers want, then it is impossible to create business market. For providing good service and creating perceivable communication with their customer Emirates provide international language. Their customers are diversed in this miscue they use English which is understandable for all types of people. When people have communication problem then it creats a great disaster for their future business, company will not exit because they have failed to make relationship with their customers. fare serviceThe cultures of Emirates are Middle Eastern culture. They provide Arabic style food which is really tasty and they give very open-handed portions. Their food savor has already attracted different religious, different ethnic group and different customers from different cultural backgrounds. As Emirates follows Islamic food handling procedures, so in their flight they neve r serve alcohol so that if passengers want they whitethorn serve themselves. Travel House UK on Wednesday 11 August, 2010 posted that during Ramadan menses they provided iftar to their customers. According to travel news (2010) Emirates Vice President Aircraft Catering of Emirates redbreast Padgett told that even as they take pride in their cultural diversity, the induction of Emirates is based on Islamic culture so they are commit to ensuring that their Muslim passengers are well looked after during the holy month of Ramadan and their non-fasting passengers will continue to enjoy the world-class meals that Emirates provide globally.4.0 Effective Management, Leadership and Motivation across cultureIn todays business leaders should know how to lead and motivate workforces across many diverse cultural backgrounds and take action to the requirements and expectations of different types of customers those who come from different cultures.Management is a process and company activities which involves getting people together to achieve wanted goals and objectives economically and effectively. Principles of effective management based on planning, organizing or order and controlling. Planning is an important element for effective management and it is a process, determines what action needs to be done to achieve company goal and what their future goal is.Organising and directing involves employee of company and resources like finance, materials and time. Organising is a way in which work is done. An effective management always organises and direct that employees are engaged in working on performance to meet plan and goal of company. It also involves motivating staff because motivating employee is the way to the determined hard work which is infallible for efficient performance.Organizational relationship is important for effective management. Companies are concern about cultural diversity because almost every organisation operates different types of people from dif ferent ethnic group or multicultural that means company operates diverse customers and diverse employees. An effective management always focus on customer satisfaction because customers are the main element for their business, without customer business cannot exist. If the management focus on diverse employees in their organisation and give them equal opportunity they can get the idea how to deal with diverse customers which is beneficial for global business.Controlling is the way of monitoring and modifiable performance to ensure that it conforms to the plans and the goals of the company and involves taking the proper corrective act to make sure that what is really phenomenon or happening is in pact with the expectations of planning process. Effective management is not only selected according to the culture of business but also with the environment of workforce. Management style run by a leader, so effective leadership is essential to create effective management. Management is not possible without a suitable leader.According to Fullan M. (2001), effective leadership has to have a clear making-a-difference sense of purpose, diddle into play strategies that assemble many people to solve problems, be held responsible by calculated and arguable indicators of success and be eventually assessed by the amount to which it awakens peoples basic commitment which is none other than the mobilizing of everyones sense of moral purpose. Effective leader has to have clear idea how to deal with diverse people he is democratic and encourages his employees in decision making process which help him to make relation with his employee, more concerned with communicating vision and also succeed by motivating, encouraging, stimulating and connecting their employees.A good leader knows how to motivate his employee who comes from different cultural background. In an organisation people have the right equipment, right knowledge, skills and abilities and the right type of organisationa l framework. But even after that they need something which drives them willing to do the work for the success of company or organisation. According to Peters and Waterman (1982) pointed that management should be consecrated to the motivation of its human resources and successful companies stress strategies which empower employees and give them control of their work and their work environment. Jacson, T. (1995) said that work motivation can be accredited to the nature of person needs and to the allocation by managers of work related outcomes comprehend by employees as both valid and relevant.4.1 Impact of Emirates Airlines Motivation, Management and leadership StylesToday Emirates airline has gain competitive position and getting market place by their effective management and leadership. The leadership of emirates airlines are based on the leadership style of family. Emirates airlines leadership analysis(2009), found that Emirates leadership style are democratic which means their ma nagement encourage other members to connect themselves and other members of the conglomerate especially the appropriateholders are engage to take the net decision.Leaders of Emirates are motivating employees motivation is their way to inspire their employees to do willingly which help the company to get howling(a) success in airlines market. Under different situations, individual will respond differently. Now Emirates have been operating flights in different cities all over the world and corporate plan gives importance with the diversity of their stakeholders, specifically with their clients. They are also dedicated with the diversity of their clients and their management approach are diverse which involves that the clients and communities of Emirates obtain marvellous service and their fervent and committed staff and employees provide very good service to their clients.According to Emirates airlines leadership analysis (2009), the present move of Emirates Airliners is to set its elf as an airline industry leader with a focus system in the airline industry. Emirates Airlines aims to expand their business to reach more clients which will enable them to be more profitable. Their management are customer focus, they know that if they involves huge amount of money they will get marvellous profit and by this Emirates can gain a competitive position in air market.Change management are very important because it allow the company to adjust with the stable changes in the worldwide market. Emirates leader have declared a major misshapen in the company. Their change is to develop their airline services and by means of more enhanced reading technology system. These technologies have led to a boost within the partnership of the airline industry which allow them to have more employees from different countries. The key elements of continuing business success of Emirates are not only their management but also their employment of high quality multi-cultural team who come m ore than 160 nationalities (Cultural diversity Emirates Group, 2010).Emirates Group (2010), article states that Emirates effective management and talented leaders help employees to become one of the worlds best airhostess winning more than 400 awards which help them to recognize a name for high quality in aviation and travel industry.The successful Executive Chairman of Emirates, H H Sheikh Ahmed bin Saeed Al Maktoum who thinks that sponsorship is fundamental in the airlines trade strategy and it is one of the best way to incorporate with passengers or clients which allows Emirates to share and support their customers or consumers comfort and to construct a high valued personal relationship with their stakeholders. Rick Helliwell, the vice president recruitment of Emirates (sponsorship, slightly Emirates Group, 2010) pointed that the broad range of worldwide sponsorships that the airline supports parallels the variety of the employees on the airline and in Emirates as there are a huge amount of diverse employee who comes from 140 nationalities working together and their high performance team competing internationally are able to provide the customer weapons-grade services and best products. Now it can be said that Emirates management and leadership make an impact for them to become one of the worlds fastest growing airlines.5.0 recommendation and conclusionIt can be said that in competitive and worldwide accepted airline market, Emirates Airline has been capable to have a competitive and well-known position by its effective management and leadership in Dubai and global recognised airline industry. It is recommended that the diverse employee of Emirates must be able to give superior service to their customers, because their effective leadership have been able to bring jointly a vast number of individuals with miscellaneous background which is a powerful team and a source of strength.To provide superior services to their clients, they have recruited talente d and superior people from different countries or different ethnic group or different culture. It is also recommended that their management must do more in working with diverse people. The leadership should provide new ideas which are beneficial for the company and every time the company upgrade their service delivery to provide number one services to their customer. Emirates need to empower its employees to get profit and competitive position in competitive global business market. To enhance the satisfaction of employees, the leadership can choose to send some of their staff on sustained professional training which will expose them to new idea, better prompt and will also help to make good relation among employee and leader.It is recommended that the strategic management of Emirates Airlines give significance with the diversity of their stakeholders, especially with their customers, because the diversification management systems provide excellent services and products to their cl ients by their trained, fervent and enthusiastic staffs and employees. The strategic management should do more to guide Emirates from the motivation theory and challenges and opportunities which appear in the market environment as they have done in the latest of the 2000s if they are to build on their successes.