External environmental factors affecting the organized retail industry Essay

The external environmental factors affecting the organized retail industry in india ar as follows Demographical Environment The important environmental factor that film proper and continuous monitoring called Demographical Environment. Demography is the study of population and its characteristics. yet India has over millions of retail outlet, it still has a long way to go with the international standard of retail industryCultural Environment they yield the consumers beliefs, art, morals, laws, custom. Indias large and dynamic size and economical and heathen diversity which had lead to no proper model or using up pattern throughout the country. The main challenge the retail industry in India faces is of diverse strategies for different sectors and segments.Social Environment it has the maximum effect on consumes. Social environment changes the habbits of people. In India brands like Dettol have a higher(prenominal) impact on people because of its burning sensation. Maggi nood les are more of expedient food in Indian Market than a staple food. effectual and Political Environment Government plays a great role in moderating the role of business in the society through legislation. The sound frame work for relationship between business and consumer is designed to advertize a competitive marketing transcription to employ and adhere to take up business practices.Economic Environment depends on the type of economic system in which the consumer makes purchases. Oil companies in India have dome compaings when oil prices went high, where they gave tips on how to cut on fuel consumption. Shortages sometimes forces marketers to be allocators of limited supplies. rude(a) Environment the finite and non-renewable natural resources are being consumed very unfluctuating and there is little likelihood. The resources such as fuel and gasoline are heading towards a big crisis. The supreme court of India has banned the name of industries in New Delhi. The government instead of being a facilitator for industrial growth is promoting industries which are creating less pollution.