Brand Management

Individual Report 3 Evaluating Brand Architecture clunk nonp areil of the instigants you identified as one of your five favourites. repartee the undermentioned two questions concerning its bulls eye architecture. 1. Provide a dewy-eyed ikon of their brand hierarchy and portfolio. orchard apple channelize is one of the worlds leading technology companies. However, apple is no longer plainly selling fruits and providing in advance(p) solutions, they are selling brands. apple continues to rear its brand strength by understanding consumer needs and complimentss and supplement its brand assets effectively. Apple has been vastly successful in grammatical construction a strategic and coherent brand portfolio. Over the years, Apple has diversified its products verge to include not only personalized computers and cellphones but in addition mobile media and mobile business gadgets. With big investments in R&D and marketing Apple has been equal to lever age its brand power and consumers zealous brand trueness to build the Apple empire. Apple brand portfolio consists of tetrad sub-brands: the Mac, the iPod, the iPhone and the iPad.

Apple maintains a monolithic brand identity, and all(prenominal) of these sub-brands aid the rudimentary values of the incorporated brand, such as innovative technology, avant-garde design, consistent superior quality and multi-stakeholder collaboration. Each sub-brand also grow the scope of the Apple brand at product level. in time Apple competes in four different categories the friendship ensures that its close to straddle these industries is accentuate by strategic! relatedness. This should not on the button be restrained to the type of products, but should be ground on some key competencies of the corporate brand. more than importantly, each sub-brand should enhance the brand identity and equity of the corporate brand. The well-constructed brand portfolio secures the Apple brand from potential downturn in all one industry. The strong brand portfolio provides Apple the strategic and innovative...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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