Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each firm attempts to oeuvre and translate the consumer bearing referable to businesses stay in business by attracting and retaining customers (Arnould, worth & Zinkhan, 2002, p6). As the basic consumer determination- make unit, family ar near frequently examined by many marketers because finale making by family differs in many ways from decisions made by an individuals. concord to Hawkins, Best, and Coney, the precondition of family decision making is the process by which decisions that this instant or indirectly involve two or more(prenominal) family members are made (Hawkins, Best & Coney, 1998, p195). Generally, conglomerate motivations and diverse family invigoration cycles get out cause different decision making process. Meanwhile, with the different decision making process, the different members of family would work out various roles and directly influence the result of decision. Therefor e, many firms angle to study the roles of different members of family regarding the obtain. As same way, I am retained by the Toyota Company to design a study investigating how families cook automobile purchase decisions. Following, along the progression of decision-making process, the different roles go away be examined respectively. Besides, the influence of Chinese enculturation on decision making process also will be discussed late. 2. The hard-hitting roles in the family decision-making process As a case, one family intends to buy a position wagon of Toyota recently.

Undoubtedly, the purchase activity will experience series decision-making proc! ess due to the automobile is valuable equipment for the family. In the luminousness of Neal, Quester, and Hawkins, consumer decision making process of high-purchase involvement consists of five stages, namely, paradox recognition, information search, alternating(a) evaluation, purchase, postpurchase activities (Neal, Quester & Hawkins, 1999, p1.16-1.18). With the sequent steps, different members of the family would play dissimilar roles in the process. 2. 1 The brief background... If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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